Category: enKo Products

November 30, 2020

Polypropylene (BOPP) Labels

The Applications and Advantages of Polypropylene Labels Polypropylene is one of the most widely used plastic package and label components. We already dealt with this polymer several times in our facestock, food packaging and freezer label discussions. However, in this blog, we shall focus only on one form in particular, and that is BOPP.   […]

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November 28, 2020

Guide to Choosing the Right Freezer Labels

Freezer Labeling Part 2 – How To Choose The Right Freezer Labels We previously tackled the importance of freezer labels, as well as some of the things that made them special. Freezer labels allow companies to promote their brands, improve their services and protect their customers and employees. These stickers are indispensable to retail, healthcare, […]

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November 27, 2020

How Important Are Freezer Labels?

Freezer Labeling Part 1: What is a Freezer Label? Most business owners handling frozen products for the first time never think of freezer labels as a necessity. That is until they discover that their first ice cream batch has stickers that come off too easily, smudge or tear after thawing or make an unboxing nightmare […]

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November 26, 2020

SKU and UPC: What’s the Difference and Why Does It Matter?

We previously discussed the UPC in detail in our blog UPC and EAN Barcodes: How To Get Them For Your Products. In Barcode Basics: A Simplified Guide For Startups, we also briefly mentioned the SKU. Barcodes tend to look alike to people who don’t use them for business. That’s why we often get asked about […]

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November 25, 2020

Creating A PayPal Shipping Label Using A Rollo Printer

PayPal has provided many small business owners with a secure and convenient way of collecting payments. Opening an account is easy, and so is linking it to one’s online selling site. PayPal also bridges users to shipping services, making them feel like they have instant access to the bank and post office at the same […]

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November 24, 2020

CMYK vs. Pantone Colors: Which System Is Better for Printing?

In our blog, Using Pantone Colors for Packaging and Branding, we discussed the Pantone Matching System (PMS) and mentioned three other business-relevant color systems. Those are CMYK, RGB and HEX. We also pointed out that the PMS and CMYK were mostly used for printing, whereas RGB and HEX were more for digital graphics. However, missing […]

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November 21, 2020

Rollo Label Holder for Rolls and Fanfold Labels – Product Review

This isn’t another Rollo printer review. We already did one in our blog, Best Direct Thermal Printers for Small Businesses 2020, and others have done theirs, too. Rather, this is an assessment of its accessory, the Rollo label holder, and then some. The Rollo thermal printer has been many online sellers’ go-to unit for the […]

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November 20, 2020

Using Pantone Colors for Packaging and Branding

“Classic Blue is the Pantone Color of the Year 2020.” This line will most likely puzzle the average consumer. He’ll probably say, “Yup, 2020 is blue, alright,” then drift away to thoughts of COVID-19. But to craftsmen, packaging designers, fashion experts, and pretty much everyone else who works with color, this statement virtually determines life. […]

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November 19, 2020

20 Customer Retention Strategies to Boost Sales

Explains the Definition and Benefits of Customer Retention   Good product quality is not the only key to business longevity. You may have served the best apple cobbler on opening day, but your venture may be cut short unless you know how to get customers to buy again. Customer retention is not just a concept, […]

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November 16, 2020

How to Make a Good Unboxing Experience Even on a Budget

Inexpensive Marketing Ideas for Startups The unboxing experience has emerged as a powerful digital marketing tool in the last few years. Leveraging unboxing videos has become an effective way for small businesses to compete with big names. Social media influencers’ unboxing videos elicit FOMO among viewers, enough to drive up sales. Typically, the packaging is […]

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