Going for a random label size for your product will lead to a huge disaster. If you own a small business, nothing is scarier than destroying the brand image you aimed to strengthen in the first place.

But don’t worry! You won’t always need a professional just to create an attractive and exceptional label for your product that can help enhance your credibility. You can design your label on your own which is far more cost-effective if you are just starting with your business.

Choosing the right label size is among the most important keys to creating a good product label that will impress people. Remember, there is no standard label size for containers even if they have the same capacities.

For instance, not all 12-ounce bottles look the same. They can come in different shapes and contours which will require different types of labels to make sure that the label will not come off.

So if you’re here to get some tips in finding the ideal label size for your products, welcome! Here, we will give you tips and recommendations on how to get the perfect label sizes for different container shapes.

Find the Perfect Label Size for your Product

Dymo labels are dependable and are known for their high-quality prints. The labels are popular among small and mid-sized companies that print large volumes of labels monthly. They are also cost-efficient as they don’t use ink and toners and print more progressively than inkjet printers

Brother QL label printers are popular worldwide because of their user-friendly, drop-in labels and tape rolls. The Brother QL-820NWB, for instance, lets you print durable DK labels using your PC, delivering professional results in just one click!

Direct thermal labels generate sharp, high-quality images directly on heat-sensitive label materials. The labels are very economical but have short life spans, making them ideal for indoor labeling applications.

Regardless of your product’s material, the versatility of printable sheet labels can meet your specific requirements. You can use them on metal, glass, plastic, and more. Print labels in different sizes and shapes using your inkjet or laser printer at home!

Choosing the Right Size for Your Custom Labels

Choosing the right label size involves knowing what information you are going to put in your label along with the shape of the product packaging. Below are two simple steps you should follow when deciding on a label size:


Determine What Information the Label Will Contain

Consider the information you will be including in your label like your brand name or logo, net weight, ingredients, directions, warnings, etc. Make sure that when you choose a label size, this information will be legible and clear as well as visually pleasing when printed. The wrong label size can compromise the information.

Learn More:


Decide on the Shape of the Product Packaging

Knowing the information included in the label will help determine the most suitable packaging shape or size for your product which will also affect your label’s size. As well as there are no standard label sizes, there is also no standard container size.

There is a wide variety of shapes and sizes you can choose for jars, bottles, and containers and as we’ve mentioned earlier, not all containers with the same capacity have the same shape and contour which makes it more challenging to get the right label size for your product.

Since bottles are among the most common packaging types, here are the primary bottle shapes along with their benefits and how to get the right label size for each:

(a) Round

The majority of containers in the market are made from round bottles because they offer more flexibility.


  • You have the option to leave a small gap between the edges of the label or completely wrap your bottle to accommodate more information

Label Sizing Tips

  • Take note of the flat surfaces and ridges (e.g food jars) as well as curves (e.g. beer cans).
  • Measure the container’s height from above the curve at the bottom part to the one below the curve on the neck.
  • Measure the labeling surface’s circumference using a flexible measuring tape. If you don’t have a measuring tape, use paper and mark the edges where the label is supposed to overlap. Measure the final label size using a ruler afterward.
  • Subtract ⅛” from the measured label height and ¼” from the label width to avoid errors and to make sure that the label lays perfectly on the curved surface.
  • If you want your labels to overlap, add ¼” to your label’s width for an adequate overlap.
Tip: Try using continuous labels from Brother to find the ideal label size for rounded products. With Brother DK continuous labels, you can print labels in any length making it easier for you to create the perfect label for your specific product.

(b) Square

Next are square-shaped containers which are also used for many food products, body care products, and more.


  • Unique and modern look
  • Wide panels for decoration and labeling
  • You choose a single full wrap-around label or two label panels

Label Sizing Tips

  • Measure the dimensions of each panel if you are going to have two label panels
  • For full wrap-around labels, just measure the container’s height and entire width using a tape measure or paper as we instructed above.

Save up to 47% OFF on our Zebra Compatible Square Labels!

(c) Tapered

Tapered bottles are bottles that change in width along their height like their top part is narrow and gradually widens or vice versa (e.g. wine bottles). Some tapered bottles are subtle while others can taper in multiple directions. This makes applying rectangular labels not ideal because they can cause creasing, bubbling, lifting, or wrinkling since they won’t lie flat on the bottle’s surface.

If you already bought bottles for your products and are not sure if they are tapered or not, just line the bottle up against any straight edge to check for shape irregularities.


  • Stylish packaging

Label Sizing Tips

  • Choose smaller labels, curved labels, or shrink sleeves that wrap smoothly and completely around the bottle

(d) Unusual Shapes

Bottles with unusual shapes are the most challenging containers to label depending on the amount of space you want to label.


  • They make products stand out from the competition
  • They provide boundless branding potential

Label Sizing Tips

  • For bottles with flat surfaces, just measure that area for your labels
  • For bumpy or curved surfaces, consider shrink sleeves

How to Find the Right Label Measurements for Your Product?

When finding the perfect label measurements for your product, there are three simple measuring methods you can use:

  1. Printing a flexible ruler (if you don’t have a measuring tape) to accurately measure the container’s surface and trace contours
  2. Printing various label shapes and sizes and trying them on your containers
  3. Wrapping a paper around the container and then trimming the paper until an exact fit is obtained. After that, measure the label’s final size.

Again, when measuring the label size on your own, take note of any irregularities and tapering. Or else, your label will not perfectly fit on your container.

Deciding on the Right Shipping Label Size

We’re done discussing product labels and now, let us also take a look at the different shipping label sizes like address label sizes, UPS label sizes, Amazon FBA label sizes, and more here. Below are the frequently asked questions when it comes to shipping label sizes:


Are there size requirements for shipping labels?

Couriers have different shipping label specifications but the standard shipping label size is 4” x 6”. It is best to check with your chosen delivery service to make sure that you create a shipping label of the right size. In addition, below are the common label options for domestic and international shipping labels:


What paper size do I use for labels?

It depends on where you are going to put the label in and the type of label you want to create. Is it a product label or a shipping label? For product labels, you can get the right measurements through the tips we’ve previously mentioned. For shipping labels, check out the different label sizes in the succeeding questions.


What is the standard label size?

For label sheet sizes, below are the standard sizes:

    • 8.5″ × 11” (Letter)
    • 8.5″ × 14” (Legal)
    • 11″ × 17″ (Tabloid)
    • 297 x 210mm (A4)
    • 420 x 297mm (A3)

For the standard mailing label size, they come on US letter-sized printable sheets. enKo Products also have other label sizes that are considered standard. Feel free to check out our various sheet label sizes.

Full Sheet Labels

: 100
: 8-1/2″ x 11″
: Deskjet & Laser Printers


Can shipping labels be any size?

Couriers require specific shipping label sizes but the general rule is it should not be bigger than an A4 (297 x 210mm) paper.


What is the smallest shipping label size?

The smallest shipping label available is 4” x 5” which is used for small packages.


What size are FedEx shipping labels?

FedEx shipping labels are available in 4” x 6” and 4” x 8” sizes.

Save up to 47% OFF on our FedEx Compatible Shipping Labels!


What size labels for USPS?

USPS shipping label sizes can be in the following sizes:

  • 4” x 4”
  • 4” x 6” / 6” x 4”
  • 7” x 3”
  • 8.5” x 11”
  • 4” x 8”


What size are DHL labels?

DHL labels support the following sizes:


How big are Amazon shipping labels?

Amazon FBA labels are recommended to be in 4” x 6” sizes.


What size is a UPS label?

Like other standard shipping labels, UPS labels are common in  4” x 6” sizes.

Once you have chosen the perfect label size for your shipping labels, you might also want to read our blog on how to create a shipping label.

Wrapping Up

Getting the wrong label size can result in labels not adhering to the surface properly or the formation of wrinkles and flagging which in turn leads to tearing and peeling. These are extremely displeasing to the eye and can impact your brand image negatively. Label size is not something you should decide impulsively for the sake of your business.

Aside from measuring the label dimensions on your own, better provide your label company a sample of your containers to ensure a perfect label fit. Other than choosing the right label size, it is also crucial to choose the right label material and label shape which you can read in our other blogs below:

Like & follow our social media pages to see more updates and promotions !

Leave a Reply