“Classic Blue is the Pantone Color of the Year 2020.” This line will most likely puzzle the average consumer. He’ll probably say, “Yup, 2020 is blue, alright,” then drift away to thoughts of COVID-19. But to craftsmen, packaging designers, fashion experts, and pretty much everyone else who works with color, this statement virtually determines life. […]
—– Explains the Definition and Benefits of Customer Retention] —– Good product quality is not the only key to business longevity. You may have served the best apple cobbler on opening day, but your venture may be cut short unless you know how to get customers to buy again. Customer retention is not just a […]
—– [Inexpensive Marketing Ideas for Startups] —– The unboxing experience has emerged as a powerful digital marketing tool in the last few years. Leveraging unboxing videos has become an effective way for small businesses to compete with big names. Social media influencers’ unboxing videos elicit FOMO among viewers, enough to drive up sales. Typically, the […]
—– [Value-Building Snippets for Startups] —– Small businesses are the US economy’s major driving force. However, statistics show that one American startup in every five closes up shop within two years of launching. After 10 years, only two will remain, and after 20, just one will be left standing. Aside from the budget, a critical […]
Thanksgiving signals the start of the yuletide season in the US. People take advantage of the Black Friday and Cyber Monday deals filling the ads even before Turkey day. Traditionally, Black Friday sales take place in brick-and-mortar stores, while Cyber Monday is saved for e-commerce and 3rd party marketplace. Increasing competition blurred the lines in […]
The Coronavirus Effect: Digital Marketing’s Increasing Importance to Small Businesses As we’re writing this article, the LA Lakers just won the 2020 NBA Championship. Being long-time sports fans, it’s hard to believe that the normally packed basketball stadiums would be reduced to a drab, nearly empty bubble this year. Such is the Coronavirus’ impact on […]
— Which is Better for Moving—Bubble Cushioning Wrap or Newsprint Paper? — Whether you’re getting out of your garage to a new office downtown or starting your own moving company, you’re probably thinking of ways to cut packing costs. You must have asked yourself several times if bubble cushioning wrap or newsprint paper is better […]
Documentation is indispensable in commerce. Without a reliable data recording system, there’s no way we can ensure business accountability, see purchasing patterns, gauge success, minimize product fails and predict the market’s direction. In a highly wired country like the US, all these things must be done in a snap, and the barcode’s impact on efficiency […]
Opening a food business is exciting despite the many challenges. You have quite a mound on your plate, from food handling safety and labeling regulations to conceptualizing designs for your online store and packaging. Congratulate yourself if you’ve hurdled them all! Speaking of food packaging design, we thoroughly explored this subject in Inexpensive Food Packaging […]
Food Packaging 1: Different Ways to Package Food The packaging is a huge concern for anyone starting a food business. In our blog, Why Packaging is Important, we likened it to a silent salesman, as it contributes enormously to one’s branding strategy. Here, we shall discuss how startups can package food inexpensively for retail. Read […]
