—– [Startup Tips: Applying the 2021 Pantone Colors of the Year in a Cosmetics Business] —– The Pantone Color Institute recently named two Colors of the Year for 2021—Illuminating and Ultimate Gray. Illuminating is an uplifting, sunny yellow shade. Ultimate Gray is likethe daytime shadow cutting through the sunlight’s rays. The events of the year […]
—– [Advantages, Disadvantages and Eco-Friendly Beauty Solutions] —– Currently, there is clamor worldwide to use sustainable packaging in the cosmetics industry, largely driven by consumer and e-commerce trends. Even before the COVID-19 pandemic started, beauty products had been using up billions of plastic units yearly, accounting for a huge portion of environmental waste. Additionally, much […]
—– [Inexpensive Marketing Ideas for Startups] —– The unboxing experience has emerged as a powerful digital marketing tool in the last few years. Leveraging unboxing videos has become an effective way for small businesses to compete with big names. Social media influencers’ unboxing videos elicit FOMO among viewers, enough to drive up sales. Typically, the […]
Thanksgiving signals the start of the yuletide season in the US. People take advantage of the Black Friday and Cyber Monday deals filling the ads even before Turkey day. Traditionally, Black Friday sales take place in brick-and-mortar stores, while Cyber Monday is saved for e-commerce and 3rd party marketplace. Increasing competition blurred the lines in […]
— Which is Better for Moving—Bubble Cushioning Wrap or Newsprint Paper? — Whether you’re getting out of your garage to a new office downtown or starting your own moving company, you’re probably thinking of ways to cut packing costs. You must have asked yourself several times if bubble cushioning wrap or newsprint paper is better […]
Whether you’re shipping to a customer or sending a gift to a friend, secure packaging is crucial in maintaining parcel integrity. Imagine the world of disappointment awaiting the recipient when he discovers these inside his package: Additionally, this kind of incident may trigger a purchase return, get your customer ruining your reputation on social media […]
—– [Prevention of Package Theft Part 2] —– Previously, we explained porch piracy and how small business owners can protect customers from it. Most buyers assume that the responsibility for package theft should rest on online retailers, and so it is important to prevent its occurrence whenever possible. The same thing is true when a […]
—– [Prevention of Package Theft Part 1] —– 10 Actionable Ways for Small Businesses to Protect Customers from Porch Pirates enKo Products cares about how package theft affects small businesses. Here, we talk about how you can protect yourself and your customers from porch piracy. Early in 2019, the US Census Bureau reported that online […]
—– [Using Lightweight Packaging Alternatives For Your Shipping Needs] —– In our blog, Actionable Ways to Reduce Stretch Wrap Waste, we mentioned that decreasing the pallet load can help lessen stretch wrap waste. Of course, you may be concerned about product damage resulting from using lighter packaging materials when you do this. However, through modern […]
We all occasionally read or get lectured about taking advantage of free shipping supplies to reduce logistical costs. And when you shop around, all the biggest carriers provide them—boxes, shipping labels, poly mailers, paper envelopes, etc. If you must know, this perk for American citizens and business owners is something envied by people across the […]
