We previously discussed the UPC in detail in our blog UPC and EAN Barcodes: How To Get Them For Your Products. In Barcode Basics: A Simplified Guide For Startups, we also briefly mentioned the SKU. Barcodes tend to look alike to people who don’t use them for business. That’s why we often get asked about […]
In our blog, Using Pantone Colors for Packaging and Branding, we discussed the Pantone Matching System (PMS) and mentioned three other business-relevant color systems. Those are CMYK, RGB and HEX. We also pointed out that the PMS and CMYK were mostly used for printing, whereas RGB and HEX were more for digital graphics. However, missing […]
“Classic Blue is the Pantone Color of the Year 2020.” This line will most likely puzzle the average consumer. He’ll probably say, “Yup, 2020 is blue, alright,” then drift away to thoughts of COVID-19. But to craftsmen, packaging designers, fashion experts, and pretty much everyone else who works with color, this statement virtually determines life. […]
—– Explains the Definition and Benefits of Customer Retention] —– Good product quality is not the only key to business longevity. You may have served the best apple cobbler on opening day, but your venture may be cut short unless you know how to get customers to buy again. Customer retention is not just a […]
—– [Inexpensive Marketing Ideas for Startups] —– The unboxing experience has emerged as a powerful digital marketing tool in the last few years. Leveraging unboxing videos has become an effective way for small businesses to compete with big names. Social media influencers’ unboxing videos elicit FOMO among viewers, enough to drive up sales. Typically, the […]
—– [Value-Building Snippets for Startups] —– Small businesses are the US economy’s major driving force. However, statistics show that one American startup in every five closes up shop within two years of launching. After 10 years, only two will remain, and after 20, just one will be left standing. Aside from the budget, a critical […]
The Coronavirus Effect: Digital Marketing’s Increasing Importance to Small Businesses As we’re writing this article, the LA Lakers just won the 2020 NBA Championship. Being long-time sports fans, it’s hard to believe that the normally packed basketball stadiums would be reduced to a drab, nearly empty bubble this year. Such is the Coronavirus’ impact on […]
Barcode fails are common, and unfortunately, very costly. The ramifications can range from simple scanning inaccuracies to life-threatening medication errors. That’s why establishments relying on these ciphers must ensure their accuracy if they want to incorporate them into their daily operations. In this blog, we shall discuss various causes of bad barcodes, their consequences and […]
We recently covered the barcode basics, explaining how these ciphers work, their benefits and the most commonly encountered types in US retail. We also discussed ways to get a UPC and EAN, two of the most important retail barcodes. If you already have a few barcodes for your business, the next thing to do is […]
In our blog, 2020’s Best Online Selling Sites for Beginners and Small Businesses, we discussed the various online sites that startups can explore. We mentioned that it could be very competitive to start on platforms like Amazon. Adding to the challenge is the fact that their requirements from full-time sellers are not straightforward. One of […]
