If yours is a growing business and you have not outsourced to 3PL, you’re probably spending a significant amount of time sending out mail and parcels. For sure, the COVID-19 pandemic has made things a little harder, too, with most clients stuck at home and having all their needs delivered at their doorstep.  If you’re looking for ways to ship more efficiently, you can try printing postage labels online.

It Is Best to Use White Labels and Print in Black

What is Online Postage?

Online postage is a type of web-based service that allows users to secure shipping capabilities and pay for them electronically. In other words, you can buy stamps online using a mailing app and have your parcel picked up and delivered for you. Software used for online postage has the following standard features:

  • It allows you to purchase and print your own stamps.
  • It lets you pay for your shipping labels and print them where you are.
  • It enables you to access your digitally saved address book.
  • It helps you with package tracking.
  • It lets you integrate your postage expenses into your financial reports for analysis.
  • It enables you to optimize shipping costs for both you and your clients.

Save up to 43% OFF on your Internet Postage Labels!

: 700 Labels/Roll
: 1-5/8″ x 1-1/4″
: Dymo Printers

What are the Advantages of Buying Online Postage?



It will help you save money

printing online postage saves money

Aside from the fuel that you won’t be using, online postage providers can give you shipping discounts, helping you save on costs.

  • First-class stamps can be cheaper by 30%.
  • Priority mail may be discounted by as much as 40%.
  • Priority mail express can cost 55% less. 
  • Shipping insurance is cheaper by up to 40%.
  • Greater discounts are given for bulk shipments.

Discounts upon discounts mean more savings for you!


It will help save you time

Not all USPS branches are built the same. The one in your neighborhood can be too far for comfort and may look this crowded and gloomy on a good day.

printing online postage saves time

Printing postage online helps you avoid traffic and skip the queues.

  • You can print your label and get your document and parcel picked up wherever you are in the US.
  • The software allows you to seamlessly import your address book from your computer to speed up labeling.
  • You can track your packages from your mobile device.
  • The most popular services have interfaces that are easy to learn and use.


You can maximize your shipment options

postage details and print details for online printing postage

Most customers demand affordable shipping. The ability to deliver cheap can elevate your business from average to game-changer. Keep in mind that:

  • Every year, 3 out of 4 Americans make purchases that require postage.
  • Half of retail customers abandon planned purchases because of high shipping rates.
  • 4 out of 5 consumers will look for stores with free shipping.
  • 1 out of 5 prefers expedited delivery.


Maintain the professional appearance of your package

We all have that friend who is still fond of sending and receiving letters written by hand. Chances are, a huge fraction of your clientele does too. However, entrepreneurs like you cannot do this to the hundreds of documents and items needing to be shipped in the daily course of business.

Can you imagine the fatigue on your good hand while writing the 46th envelope’s address? You also risk your customer receiving your mail like this:

envelope with stamps, address and postage

By printing postage online, you can simply import your digital address book into the app and make hundreds of stamps and shipping labels in minutes. No muss, no fuss! Plus, you can ensure that your packages reach your customers looking neat and expertly done. Print using Dymo labels or Brother labels for best results.

Get 10% OFF on these Dymo Compatible Labels for Shipping!


It will help you avoid confusion about the true shipping costs

So you just offered a huge shipping discount during your semi-annual sale, but there’s a catch. To safeguard some of the profit, you decided that the final costs should include the packaging expenses. When you went to the post office to have the sold items shipped, the postage fees stamped on the package were lower than what the customers paid for. How do you think they will react when they spot the difference?

how customers react when they see the difference between online and offline postage purchasing

Purchasing postage online can help you avoid such incidents by letting you print the exact shipping price.


Printing postage online will help you cut costs on delivery confirmation

Printing postage online will help you cut costs on delivery confirmation

Shippers get added peace of mind when they know that their parcel made it safe and sound to the recipient. 

As of the second half of 2020, USPS’ Signature Confirmation service is priced at $3.15 when purchased at their offices.

By comparison, other online postage services may offer the same for $2.65 per item, lower for bulk shipments. The delivery information can be accessed online or via phone and is available for one year after the delivery date.


You can avoid errors in printing mailing addresses

usps tool

When you type your addressee’s location on the online postage app, the site immediately connects with the USPS database to verify if you have entered the information correctly. This helps ensure that your package reaches the right address, minimizing costly returns and delivery delays.


You can put your logo on the postage stamp

putting logo on postage stamp

With online postage software, you can customize your shipping labels by including your logo. This is one way of promoting your brand. 

You can use enKo Products’ direct thermal labels to send to hundreds of clients daily. On the other hand, if you have an artsy logo that is better off printed in ink, you may want to brandish it instead on our sheet labels.

Get 10% OFF on Blank Shipping Labels from enKo Products!

Half Sheet Shipping Label

: 5-1/2″ x 8-1/2″


No need to go to the Post Office

If your store keeps you too busy to drive to the post office during its usual hours, you can still ensure your goods’ timely delivery by accessing online postage services. You can pay for your shipment and print your labels anywhere, any time of the day and just schedule pickup dates for your parcels.

24-7 services for online postage


You can make sure that your business stamp is compliant with USPS regulations

In 2015, USPS started requiring the inclusion of the Intelligent Package Barcode, or IMpb, on metered parcels to enhance their domestic tracking visibility.

Additionally, registering for the Intelligent Mail for Small Business (or IMsb) Tool entitles small businesses to postage discounts of as much as 50%. When sending through the post office, the barcode is printed on a separate label, which risks getting overlooked or torn off. Without it, you may be deemed non-compliant and forced to pay the full retail price and other surcharges.

usps tracking barcode

On the other hand, when you print your shipping labels online, the barcode automatically appears on the tag. Plus, when your business is registered with IMsb, some online postage providers will offer you even bigger discounts.

Superior Quality, Bigger Discounts. Get Your Dymo Shipping Labels Now!

Dymo 4XL Shipping Labels

: 220 Labels/Roll
: 4″ x 6″
: Dymo Printers

Where can I buy Online Postage?

You can buy online postage from the following sites:

Find Cheap Postage Labels Online at enKo Products

If you are looking for a reliable place to shop for cheap labels for postage online, then enKoProducts is your best bet. We specialize in manufacturing budget-friendly industrial and business labels for postage that cater to the needs of both small and large businesses. You can shop for an array of low cost alternatives to:

Postage Labels from enK Products cost less but deliver the same quality results as OEM Postage Labels! 

You can also Read: What’s the Cheapest Way to Print Shipping Labels? Shipping Label Tips

Print Postage Online

If your mailing chores are increasingly becoming a hassle, you can speed things up by printing your postage online. Online postage software is easy to use, and many providers offer tremendous discounts for small businesses. Printing your own shipping labels also has other benefits that can let you ship smarter and increase your earnings.

How to Print Postage Online

The easiest way to print postage online, is through USPS’s website and its Click-N-Ship service, where you can create a shipping and mailing label from your computer. You can also print your label directly from Paypal, which can be helpful if you’re using the service for customer transactions. 


Printing a Click-N-Ship® label

1. Visit USPS, create an account, and log in using your account (don’t worry, signing up is free!).

2. After logging in to your account, the website will direct you to the label creation pages, where you will need to fill out the following information:

    • Return Address
    • Delivery Address
    • Shipping Date
    • Package Details

3. In terms of package details, select whether you’ll ship using a flat cost or based on product weight. Tip: Small but heavy packages are generally cheaper to ship at a flat rate, large but light items are best shipped by weight.

4. Select the Ship by Package Weight option, have your package weighed, and then enter the weight. If the item’s dimensions exceed 12 inches, you may also need to measure it.

5. Choose your desired service: Priority Mail, or Priority Mail Express. For insurance purposes, provide the package value. Most Priority Mail services will include tracking and $50 of insurance. You also have the option to avail of extra services and additional delivery instructions.

6. Choose the type of Service and Packaging for available packaging options and delivery dates.

7. Click the Add to Cart button to purchase your printable label. If you need to print more labels, click Add to Cart and Start New Label.

8. After printing your label, you can set a schedule for a free Package Pickup, and USPS will pick the package up. You can also check out the USPS pick-up details for more details.

How to Print a USPS Shipping Label on PayPal

  1. Log in to your PayPal account and go to the Activity tab.
  2. Find the sale you want to print a shipping label for, and then click on the select Print shipping label box.
  3. Verify your phone number, address, and printer, select your desired packaging and shipping options and then enter your package weight and dimensions.
  4. Click on Calculate Shipping Cost followed by Confirm and Pay.
  5. PayPal will send you the printable shipping label and billing for it.

Do I need a Special Printer to Print Shipping or Mailing Labels?

There’s no need to invest in a special printer to create shipping or mailing labels; you can do so with just an ordinary printer and a regular computer paper. Printing your shipping or mailing label is the same as any other document. 

After printing your label, you can just cut it out with a scissor and then tape or paste it on your package. If you’re labeling more than a few items a day, however, you may want to consider using a half-sheet sticker paper for shipping. Cutting shipping and mailing labels and taping or pasting them on every package can be hectic.

Learn more about printing shipping labels from our blog: What is a Shipping Label & How to Make One?

Frequently Asked Questions

Yes, you can get it online. Sign up for a free USPS account using their Click-N-Ship® service. Just follow the directions, enter your details, and pay for postage so you can get and print your shipping label.

Yes, you can do it regularly.  You can purchase your postage online from USPS (United States Postal Service) so it can be printed from your home using a computer and a printer. This is convenient and economical for small businesses or people who ship items on a regular basis. Printing your own postage at home becomes simple and easy.

You can easily print a letter postage using a computer and printer from your home or office. Choose among the most popular shipping services like Click-N-Ship® and Click-N-Ship Business Pro™ and you can quickly print your own stamps or address labels in sheets or rolls.

For different options to track, pay and print your letter postage, see USPS Postage Options page.


Artman, J. (n. d.). Internet Postage Pros and Cons. Chron.com Small Business. https://smallbusiness.chron.com/internet-postage-pros-cons-45559.html.

Binder, P. (2014). Online Postage and Shipping: The Advantages for Small Business. Pitney Bowes. https://www.slideshare.net/pitneybowes/online-postage-shipping-the-advantages-for-small-business.

Endicia. Ship Faster for Less. https://www.endicia.com/online-seller/.

Stamps.com. USPS Signature Confirmation. https://www.stamps.com/usps/signature-confirmation/.

United States Postal Service. Intelligent Mail Small Business (IMsb) Tool. https://gateway.usps.com/eAdmin/view/knowledge?securityId=IMSB.

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